Under Armour Inc, a Maryland-based brand of sports performance shoes worn by celebrities such as Barack Obama and Jennifer Lopez, will debut in Bangkok next month.
The new shoe and apparel brand will be operated under a joint venture called UA Sports (Thailand). Singapore’s Triple Pte, which holds the Southeast Asian distribution rights for Under Armour products, and Sports Revolution Co, a Thai sporting goods retailer, each own half of the joint venture.
Triple chief executive Michael Binger said his company would spend THB10 million (USD295,600) to open its first Under Armour shop covering 200 square metres of space in Siam Center next month. Two more branches are planned for later this year.
Apart from Thailand, UA Sports plans to open one more shop in Singapore this year, another in Malaysia and two more in the Philippines next year.
(Source: Bangkok Post)