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Starbucks plans to double Thai store count by 2018

Leading US coffee chain Starbucks remains optimistic about premium coffee demand in Thailand, aiming to double its store count to 400 over the next five years in the face of fierce competition.

Murray Darling, managing director of Starbucks Coffee (Thailand) Co, said at least 30 new Starbucks stores will open each year during 2014-18 in Thailand, the fastest rate in ASEAN.

The company expects to reach 400 stores there by 2018.
 

(Source: Bangkok Post)

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