Saint Laurent has opened its first Australian store in Melbourne.
Located in the Chadstone shopping centre – the luxury mall already home to the likes of Balenciaga, Chanel and Fendi – the new Saint Laurent boutique sells both men’s and women’s collections and accessories and footwear, under the creative direction of Anthony Vaccarello.
With a monochrome and minimalist facade, the Art Deco-inspired store mirrors the French fashion house’s universal aesthetic.
Key design features include white statuarietto, black silk marble floors and walls, and nickel-plated brass furniture.
Known as Australia’s fashion capital, Melbourne is fast becoming the go-to hub for luxury brands looking to set up shop in Australia.
In recent years, Chadstone has attracted big names Givenchy, The Kooples, RED Valentino and Loewe to its retail junction.
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Earlier in the month, Saint Laurent also announced it is stepping up its e-commerce efforts in China to sell products on a new online platform launched jointly by British luxury e-tailer Farfetch with e-commerce giant JD.com.
In the second quarter, Kering-owned Yves Saint Laurent posted comparable sales growth of 23.7%, against average expectations of 25% growth.