Retail in Asia

In Shops

Prada refurbishes HK’s Pacific Place store

Prada has refurbished and extended its store in Hong Kong’s prestigious Pacific Place mall.

Designed by Italian architect Roberto Baciocchi, the 780 square-metres-space over two floors presents Prada leather goods, accessory, footwear and ready-to-wear collections for men and women.

The two storefronts inside the mall have sweeping window displays and wide entrances, giving visitors a glimpse of the atmosphere inside.

In the first area, presenting bags, the tone is set by the signature black and white-chequered marble floor and polished-steel display units with black marble bases, nestling in green fabric-lined niches.

In the second space, the display niches cut into the wall are clad in black Marquinia marble and showcase the eyewear collection and accessories.

The ready-to-wear and footwear area is wrapped by green fabric-clad walls. Clients are invited into the sleek, feminine space by the stylish display niches and transparent perspex shelves, beige carpeting, crystal tables and green velvet sofas; an intimate room has also been reserved for Prada’s most special clients.