Retail in Asia

In Shops

Plans afoot for Superga as Topshop tests street appeal of Italian sneaker

The man who brought Topshop to Australia is betting a 100-year-old Italian sneaker is going to be this summer’s must-have footwear.

Hilton Seskin is testing the appetite for Italian-made Superga sneakers with a pop-up shop in the original Australian Topshop store in Chapel Street, Melbourne.

The in-store sneaker boutique is the first phase of a national roll-out of Superga stores over the next three years, including a flagship store in either Sydney or Melbourne and then at least two other stand-alone outlets.