Mos Food Services Inc., Japan’s second largest hamburger chain, may open 200 stores in China in the next five years, betting its rice burgers may be better suited to local tastes than offerings from McDonald’s Corp.
"We want our rice burgers to be our main menu offering because they’re particularly popular among the Chinese," president Atsushi Sakurada said in a recent interview in Tokyo, referring to the success of the chain in Taiwan. "It’s possible to open about 200" outlets in eastern China, he added.