Retail in Asia

In Shops

McDonald’s plans China franchise drive

McDonald’s Corporations, the world‘s biggest hamburger chain said it plans to increase the number of franchised stores in China as it ramps up expansion in one of the world’s fastest-growing consumer markets.

McDonald’s relies heavily on franchises in more mature markets such as the United States, but has almost exclusively opened self-operated stores in China since entering the market two decades ago. It has 36 franchised stores in the country, the company‘s website showed.

"Right now, it’s a low percentage. But I think that over a very short time, you can get to quite a good mix of stores being franchised," McDonald’s China CEO Kenneth Chan told reporters on the sidelines of a conference on Tuesday, without giving specific targets.

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(Source: scmp.com)