McDonald’s Corporations, the world‘s biggest hamburger chain said it plans to increase the number of franchised stores in China as it ramps up expansion in one of the world’s fastest-growing consumer markets.
McDonald’s relies heavily on franchises in more mature markets such as the United States, but has almost exclusively opened self-operated stores in China since entering the market two decades ago. It has 36 franchised stores in the country, the company‘s website showed.
"Right now, it’s a low percentage. But I think that over a very short time, you can get to quite a good mix of stores being franchised," McDonald’s China CEO Kenneth Chan told reporters on the sidelines of a conference on Tuesday, without giving specific targets.
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(Source: scmp.com)