Retail in Asia

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McDonald’s to launch 150 customized burger stores in China in 2016

McDonald’s Corp plans to launch in China this year 150 outlets where clients can customize burgers to suit their tastes, as the world’s top restaurant chain aims to grow sales in the country after being hit by a fast-food scandal in 2014.

The US burger chain currently has 11 such outlets on the mainland, including in Shanghai, Guangzhou, Shenzhen and Beijing, Regina Hui, senior director of communications for McDonald’s China said in an email received late on Thursday, in which she also disclosed the plans for the 150 restaurants.

McDonald’s beat analyst forecasts for quarterly same-restaurant sales this week, adding momentum to a global recovery for the chain as demand picked up in China.