Retail in Asia

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MaxMara speeds up expansion in China

As chairman of Italian fashion brand MaxMara, one of Luigi Maramotti’s biggest challenges is forecasting the outlook for its China business, which is set to grow by at least one new store a week over the next six months.

According to Maramotti, most of the new stores would be opened in mainland China, but MaxMara also planned to add stores in Hong Kong and Taiwan.

The brand would focus on expansion in the mainland’s second- and third-tier cities once the company secured strong market shares in top-tier cities including Shanghai and Beijing.

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