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Massimo Dutti comes to Singapore’s Vivocity

Massimo Dutti new store Singapore Vivocity Inditex - Retail in Asia

Upscale fashion retailer Massimo Dutti has opened its new retail concept in Singapore, taking its fifth store in the city to the Vivocity shopping hub.

Located on level one of the shopping mall, the new concept store covers 518 square metres of retail space and hosts Massimo Dutti collections for both men and women.

The interior design was developed in-house by Massimo Dutti and combines natural material, modern details and lighting. The walls are clear and the floors are set with Serpeggiante’s Italian marble in beige and placed in spike, adding a note of elegance, said the Inditex-owned brand.

SEE ALSO: Massimo Dutti opens in India

Massimo Dutti new store Singapore Vivocity - Retail in Asia

“In this new shop all the details line up to consolidate the identity and the lifestyle of the brand, sending a message of quality, a value inherent in all the Massimo Dutti’s collections,” sad the Spanish-based fashion brand in a statement.

The furniture oozes mid-century minimalism and includes Krion’s big central tables with fifties style armchairs and carpets. Massimo Dutti has also installed vibrant screens in the store, which loop broadcast the retailer’s own content, including fashion shows.

As part of Inditex Group’s pledge to increase efficiencies, the new Massimo Dutti Singapore store uses 30 per cent less electricity than a typical store and water consumption has been reduced 40 per cent.

SEE ALSO: Zara-owner Inditex upbeat on China as its mid-market brands lure shoppers

Massimo Dutti was founded in 1985 and was acquired by Inditex in 1991. It now has over 750 stores in more than 74 countries.

The owner of retail brands Zara, Pull & Bear and Mango, Inditex Group operates a total of 7,292 stores worldwide.