Louis Quatorze has opened its first concept store in Southeast Asia in Malaysia, as the high-end French accessories brand expands its global retail footprint.
Stopping off in Kuala Lumpur, the new Asian flagship is located Metrojaya Mid Valley Megamall, and hopes to take a piece of the affordable luxury pie in the region.
“Malaysia is a hub for a lot of affordable luxury brands in the region. The population is very diverse. Hence it’s a good match with us,” Chris Kim, Louis Quatorze’s head of global expansion told local media.
As well as leather goods, the now Korea-owned brand sells sunglasses, gloves, watches and scarves. However, the store in Malaysia will carry handbags and other small leather goods.
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This includes the brand’s current season concept, “Modern French”. The collection promotes traditional French culture, art and sensibilities from France in the fifties.
Louis Quatorze was founded in 1980 by Parisian artisan Paul Barrate, before being snapped up by Korean firm Taejin International. In 2009, the Asian owner returned the Paris brand back to its French origins, with goods designed in France and made in Asia.
“We pride ourselves to be of French origin, but Asian craftsmanship. All our products are made in South Korea. The designs combine French and Korean aesthetic, so it’s a mix of East and West,” said Kim.
Today, the brand is available at over 140 department stores, shopping malls, and specialty stores across France, United Arab Emirates, China, Hong Kong, Malaysia, Singapore, Taiwan, Cambodia and South Korea.