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Lane Crawford remakes Shanghai store into futuristic shopping arcade for anniversary

Lane Crawford has launched a new storewide campaign to celebrate the one-year anniversary of its mainland China flagship. The arcade-themed campaign, “Future: Play,” officially launched on 10 October. Incorporating both online content and in-store offers, it showcases the brand’s growing Chinese profile. Though Lane Crawford began in Hong Kong more than 150 years ago, it has recently begun to expand onto the mainland, with four new stores opened there since 2007.

 

(Source: Red Luxury)

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