The concept belongs to Clutch Magazine, a Tokyo-based men’s fashion publication which is making its first venture into the UK market.
Clutch Magazine began as a men’s fashion magazine in February 2012 under the theme of “World-class products and people who transcend time and borders “.
SEE ALSO : Asics tapped a DJ for its new brand campaign
The stories covered inside Clutch Magazine consist of products and people who have been loved around the world for many years, as well as things and people whose potential is recognized.
In the five years that the magazine has been published, various products, people, places, and events have been features, and in 2016 “Clutch Web” has been launched to be filled with selection of favorite photos and stories translated into English to make them available for all of our fans internationally.
The concept will now be translated into a physical store in the heart of London.
The 2,000 sq ft space will showcase clothing, footwear and accessories from a selection of brands, including Eternal, First Arrow’s, Fullcount, Glad Hand, Japan Blue Jeans, Jelado, Kato and Momotaro Jeans.
SEE ALSO : Amazon pop-up bar to launch in Japan
The retail lease was secured by Thor Retail Advisors. Director Tom McHugh said: “We were pleased to be able to secure a long-term lease for Clutch Café in a high footfall location in Fitrzrovia, a buzzing area with historical links to the rag trade.”
(Source: Fashion Network )