Retail in Asia

In Shops

India’s Reliance Retail changes strategy looking at evolving markets

In the past few years, looking at the evolution of the retail sector in India, companies have changed their market strategies three to four times already.

For instance, while Reliance Retail had traditionally focused on smaller format stores, it is now stepping up its presence on big-box stores or hypermarkets that are built on about 60,000-80,000 square feet and stock everything from food to apparel to furniture.

The company, which offers everything from clothing, to optics, footwear, food, groceries, jewellery, digital products, is planning to raise up to INR4,500 crore (INR45 billion, USD858.5 million) from its parent company, Reliance Industries to open new stores.