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H&M Vietnam location revealed

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After revealing late last year that H&M’s first Vietnam store will open in 2017, the Swedish fashion giant has spilled details on the upcoming flagship’s location.

H&M’s debut Vietnam store will open at the Vincom Dong Khoi commercial complex in Ho Chi Minh City’s District 1.

The store, which will cover 2,200 square metres across two floors, will open with the launch of the brand’s autumn/winter 2017 collection this autumn.

Fredrik Famm, H&M Country Manager for Southeast Asia, told local media that the the opening of the HCMC store will offer a new shopping experience for local customers, providing more options for fashion lovers to create their own styles and personalities.

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In mid-February this year, H&M also started recruiting staff for a store it plans to open in Hanoi.

H&M was founded in Sweden in 1947 and is listed on the Nasdaq Stockholm. H&M Group has more than 4,300 stores in 66 markets, including franchise markets.

Other famous fashion brands like Zara and Topshop have also recently made their debuts in Vietnam.

Vietnam’s retail market has grew 10.2% in 2016 with total sales reaching VND2,670 trillion ($117.6 billion), according to the General Statistics Office.

Data from EuroMonitor International also showed that Vietnam’s consumer spending is set to grow 47% in the next four years to $184.9 billion.