Marking H&M’s second store in the western state, the 3800-square-metre, two-storey boutique is located in the heritage-listed GPO Building. Found inside Perth’s central business district, it’s the biggest single-brand retail space in the city, according to local reports.
The flagship will stock men’s, women’s, kid’s and baby wear, and will debut the Swedish retailer’s plus size and homewares collection in WA.
The news comes at a time when many local retailers are struggling with sales.
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High-end retailers David Lawrence, Rhodes & Beckett, Herringbone and Marcs all filed for administration in February, citing the entry of international retailers like Zara and H&M as the reason for dwindling sales. Childrenswear retailer Pumpkin Patch and Payless Shoes have also declared bankruptcy and closed stores in the new-year.
H&M first opened a Western Australia store in Lakeside Joondalup in 2015. The new Perth store opens at the GPO Building in the Perth CBD on Thursday March 2. It will be the 20th H&M store to open in less than three years in Australia.
Globally, H&M plans to open 430 new stores in 2017, a plan at the bottom of the range of its earlier expansion target of 10-15% new stores annually. It also plans to launch e-commerce in Turkey, Taiwan, Hong Kong, Macau, Singapore and Malaysia, taking its online markets to 41.