Retail in Asia

In Shops

Hello Kitty packs her bags for China

KT Licensing, a member of Hong Kong’s trading firm Li & Fung, this month secured master licensing rights to Hello Kitty and more than 200 other cartoon characters from Japanese brand owner, Sanrio.

KT now hopes to get more Chinese consumers to know and love the cartoon kitty, and spend their money on branded products.

Lee Sang Kil, KT general manager, said the company would open more Hello Kitty-themed shops, especially in second- and third-tier mainland Chinese cities.

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