Retail in Asia


Helen Kaminski opened first flagship store in Seoul

Helen Kaminski Seoul South Korea Store Opening news pic - Retail in Asia

Australian high-end lifestyle accessory brand “Helen Kaminski” opened the first flagship store in Korea at Samsung-dong, Seoul. The brand is featured in luxury department stores and boutiques in Australia, the United Kingdom, France, the USA, Japan and Korea and Helen Kaminski and Kaminski XY collections are also sold in Helen Kaminski brand stores in Sydney and Tokyo and in high end resorts globally.

Classic 5′ raffia hats, which have become the brand’s identity, and exclusive items are sold in this flagship store. The male collection of Helen Kaminski XY such as “Fedora” is shown on the first floor, and the new store allows customers to experience the quality and craftsmanship of the products to be appreciated in a welcoming gallery-like environment on the second floor. The new store concept is part of its global repositionning strategy and will serve as a benchmark for future retail development planned in other key markets.

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The Korean flagship store- opened May 1st- juxtaposes heritage features with minimalist design. The custom-crafted white washed herringbone oak floor softens the aesthetic and breathes the all-important relaxed lifestyle element into the shop floor. The gallery-like aesthetic of its retail concept highlights the natural materials and exceptional craftsmanship of its collections, ensuring their products- and the customer- are the focus of the retail space.

From intricately woven raffia in summer to skilfully handcrafted knitwear in winter, craftsmanship is the foundation of the brand. Helen Kaminski combines the heritage of traditional handcraft with contemporary design. A diverse selection of distinctive designs coupled with unique handcrafted techniques has positioned the company as a global leader in headwear. A long-term commitment to sustainable materials and practices, alongside a focus on conserving traditional handcraft methods, ensures that each hat and bag retains individual charm. From humble beginnings, a simple handcrafted raffia hat in country Australia, Helen Kaminski has grown to be a leading international accessory brand recognised for authentic, stylish and innovative accessories.

(Source: Fashion Biz)