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Gucci reopens Pavilion Kuala Lumpur store

Gucci opens new store in KL - Retail in Asia

Gucci Pavilion KL has reopened in Kuala Lumpur, after the Italian label closed its Malaysian flagship to be redesigned in the taste of current creative director Alessandro Michele.

SEE ALSO : Gucci launches China e-tail site

Located on the second and third floor at Pavilion Kuala Lumpur, the refurbished store is the first in Malaysia to feature the creative director’s new design concept.

Within the two-storey boutique, customers are privy to illustrious fabrics, geometric prints, and mosaic marble floors, as well as wooden panelled walls –set against a rich burgundy colour palette throughout.

The stairway is flushed with dark red velvet and room-enlarging mirrors, while the store façade is a Greco-Roman marble stone in grey, with the ‘Gucci’ stamped in metallic silver over the entrance.

The Gucci Pavilion KL store stocks the latest ready-to-wear, footwear, bags, accessories and fragrances for men and women.

The high-end fashion house has been improving its retail operations in Asia in recent months.

SEE ALSO : Lanvin opens menswear store in Kuala Lumpur

In June, Gucci unveiled its China-dedicated e-commerce website, gucci.cn, created to “allow consumers a better access to Gucci products, without the limitations imposed by store location or opening hours.”

Gucci opened its first Alessandro Michele-designed store in Japan in Tokyo last December.

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