Access Communications has been appointed communications agency by Gentle Monster for the opening of their Southeast Asia flagship store at ION Orchard, Singapore.
It will mark the brand’s retail debut milestone in Southeast Asia.
The new Singapore store will strengthen and build upon the brand’s global expansion journey.
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The brand now has 15 flagship stores worldwide with presence in US, China, Hong Kong and Korea.
Renowned as Korean and Asian celebrities’ favourite eyewear label, many Hollywood celebrities such as Gigi Hadid and Kendall Jenner are also fans of Gentle Monster.
Known for its exciting unique retail concepts, the new store will continue to reinforce the brand’s creativity; an intriguing space design concept themed Samsara will be presented.
The full range of eyewear collection will be offered, including the brand’s key highlight collection of 2017 with actress, performance artist and model Tilda Swinton.
The Gentle Monster Singapore ION Orchard flagship store will be opening in mid September 2017. It will be located at ION Orchard, #01-13.