Retail in Asia

In Shops

Corneliani expands presence in South Korea with 2 new stores in Seoul

Two boutiques of Italian menswear house Corneliani opened recently in Seoul, South Korea. The two stores are located in two of the city’s most famous malls – Shinsegae Main and Lotte Avenue.

Designed by Poddapointi Architetti in collaboration with Group Creative Director Sergio Corneliani, the boutiques were designed to make it easy for local consumers to choose Corneliani products and in style.

The company said the colors used include polished ebony, light grey suede and velvet and anthracite grey leather.

Corneliani garments from sportswear, knitwear and accessories are highlighted in the Brand Wall. There is also a private area for tailored garments and a fabric wall for exclusive made-to-measure service.