Retail in Asia

In Shops

Chloé opens a new store in Singapore

Faye Bag Chloe Singapore Marina Bay Sands News Luxury - Retail in Asia

To inaugurate the opening of the first Chloé boutique in Singapore at The Shoppes at Marina Bay Sands, the Maison has created a limited edition Faye bag inspired by the iconic local symbols of the orchid and the phoenix.

The Faye, adorned with a colourful, decorative patchwork crafted from smooth calfskin and supple suede, is finished with light gold and silver hardware. Only eight pieces of the exquisite bag are available for sale.

The boutique it celebrates is no less gorgeous. Situated on Level One of The Shoppes, the 184 meters square space boasts an expansive glass storefront, robust architectural details, and a play of rough and delicate textures. Also, expect Chloé’s signature palette to be present: from powdery rose beige to shades of white and a touch of mustard, all brought to life by the glow of brushed or polished natural brass.

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Accessories are the first thing you will see upon stepping into the store; handbags and small leather goods are presented in luminous shelving framed in brushed brass, or beneath the glass cabinets..

Ready-to-wear is separated from accessories by warm wooden archways and several steps. Here, the stone floors meet a central ‘carpet’ of golden spider marble. Ready-to-wear styles are suspended on oxidised brass racks or presented on white mannequins suspended from the ceiling, with jewellery, sunglasses, and scarves displayed nearby.

And if you are keen to try on anything, boudoir-style fitting rooms hidden behind sliding doors feature elegant textile screens for added intimacy. Very Chloé.

(Source: Style x Style)