Retail in Asia

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China’s Gome enters new round of expansion

Chinese electronics and home-appliances retailer Gome announced its updated organisational structure with over ten new departments, which will help facilitate the online-offline coordination. This move showed that Gome entered a new round of expansion with such a coordination being its main feature, according to experts.

Gome tried to strengthen its bricks-and-mortar stores and its e-commerce business though it was faced with sluggish economy, rising competitors and the ceiling of its profit increase.

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(Source: CCFA)