Retail in Asia

In Shops

China’s Bosideng enters US, opens pop up shop in Manhattan

Shanghai-based fashion brand Bosideng is best known for its line of down jackets in China, but the USD1.6-billion men’s wear label has greater ambitions. The brand made its London debut in 2012 with a 1,600-square-metre flagship store in the city’s West End. Now it has launched a pop-up shop at Rothman’s men’s store in Manhattan’s Union Square to sell selected items until 16 February.

 

(Source: Red Luxury)