Asics has opened its first standalone retail store in New Zealand.
Located in Shortland Street in Auckland, the New Zealand flagship covers 203 square metres over two levels. The debut store houses the nation’s only 3D foot-mapping system and is designed as one of just nine concept stores for the Japanese brand.
The Auckland store features big screens played across its mezzanine, designed to draw Kiwi customers through its doors from looking in.
“If you walk into the store in New York or New Zealand you have the same look and feel – it’s welcoming and comfortable.
We are using a lot of wood, for example,” said Asics General Manager, Greig Bramwell.
“We are showcasing the full range of product, ‘head to toe’, with a focus on developing our apparel business.”
The store is the second company-owned outlet in Australasia for Asics, with the others in Asia (Korea, Japan) and Europe. It opened its first experience store in Shanghai in 2016, and more recently bowed its Asics Tiger store in Tokyo and Shanghai.
Asics was founded in Japan in 1949, with its headquarters in Kobe.