Retail in Asia

In Shops

American Vintage brand opens 1st store in HK at IFC Mall

Frenchman Michael Azoulay’s designs might look simple at first glance, but the fashion basics produced by his American Vintage brand have been selling like hot cakes. On Friday, Azoulay was in town to officiate at the grand opening of his first boutique in Hong Kong, in the IFC Mall in Central.

Since its launch in 2005, American Vintage has expanded to about 30 stand-alone shops worldwide and its wares are sold at even more retail stockists. The founders have also visited Shanghai to explore the possibility of entering the mainland market.

To view the full article (note: you must be an scmp.com subscriber), visit scmp.com. (From seven days after publication, this article will appear in Archive Search.)

(Source: scmp.com)