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Aditya Birla’s The Collective to expand presence in India

India’s multi-brand luxury lifestyle retail outlet The Collective, a wholly-owned subsidiary of listed Aditya Birla Nuvo is planning to expand its footprint across India by opening 8-10 stores in eight Indian cities in the next three years. The company is investing around INR90 crore (INR900 million, USD17.49m) for this expansion. It has recently opened its fourth store in Pune and will later in Chandigarh, Hyderabad and Chennai by end of this year.

In an interview with Business Standard, Shitalkumar Mehta, COO – international brands and retail at Madura Fashion and Lifestyle said: "The Collective began in Bangalore over three years ago and since then it has captivated consumers with its exclusivity, plush retail experience and unmatchable selection in fashion. All our new stores will be in the 6,000-12,000 square foot range depending on the city and location. Having captured Mumbai and Delhi as well, we now come to Pune with our fourth store. Our effort is to make luxury products affordable."