PVH Corp., owner of a portfolio of iconic brands including TOMMY HILFIGER and CALVIN KLEIN, released a phased reopening plan for its stores in the U.S. and around the world as the company continues to navigate the COVID-19 crisis.
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The company is taking a measured approach, considering not only the ability to re-open but local infection rate trends, store staff readiness and training, and the availability of protective and cleaning equipment and supplies to prioritize the health and safety of associates, consumers and communities generally. Specific practices will vary by region as informed by local ordinances.
Approximately 180 company-operated stores across all brands are now open in North America, along with 350 in Europe, 1,000 in Asia, 75 in Australia and four in Brazil. Phased reopening will continue over the next several weeks as additional localities lift restrictions on retail operations and other requirements are met.
“We are so grateful to our retail teams for their unbelievable dedication and hard work helping us get back to business. PVH has long worked to create an inclusive workplace environment where every individual is valued, and we recognize that everyone comes to this crisis with a different personal situation. As we collectively begin to create a ‘new normal,’ we will continue to prioritize health and safety,” said Manny Chirico, Chairman and CEO, PVH Corp.
PVH is also continuing to expand its digital connections with consumers. TOMMY HILFIGER will host a 26th May shoppable livestream event across North America and Europe on Tommy.com, featuring stylists and influencers. CALVIN KLEIN launched the Pride campaign — #PROUDINMYCALVINS — which explores the different perspectives of the shared experience of the LGBTQ+ community. Van Heusen and IZOD unveiled the new Heritage Brands corporate-responsibility platform on their websites. Overall, PVH is experiencing online sales growth well in excess of the rate achieved in 2019 and the company believes its overall digital penetration will continue to increase throughout 2020.
The PVH global leadership team has worked across its businesses and functions on the reopening plan that includes protocols applicable to stores, warehouses and offsite locations designed with health and safety in mind from warehouse through purchase.
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Protocols in stores include extensive use of masks, reduced occupancy, social-distancing measures, added cleaning procedures, changes to fitting room use and enhanced return policies.