Retail in Asia

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Perrier-Jouët Hong Kong’s pop-up store is a success

Plug PR and event partners LORE, have proudly collaborated with French prestige champagne house Perrier-Jouët to lure the city’s most influential media personalities to Maison Perrier-Jouët’s ‘Garden of Wonder’, a series of whimsical, artistic and immersive experiences in Pacific Place and The Conrad Poolside.

Special guest, Perrier-Jouët’s Cellar Master, Mr. Hervé Deschamps attended the launch on Monday 13th March to meet media, influencers and conduct interviews on Perrier-Jouët’s rich heritage, its century-long love affaire with the arts and the launch of the new permanent Cuvée, Perrier-Jouët Blanc de Blancs.

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Speaking on the launch’s success, Lara Jefferies, Managing Director of Plug PR said, “The launch of Perrier-Jouët’s ‘Garden of Wonder’ at Pacific Place was an exquisitely whimsical evening. On 13th March, Perrier-Jouët, LORE and Plug PR hosted some of the city’s most influential journalists and glamorous influencers to celebrate the brand’s artistic flair and sample the new Blanc de Blancs champagne. Guests were also able to enjoy French digital artist Miguel Chevalier’s mesmerizing video installation. We’re proud to support Perrier-Jouët on such a beautiful, thoughtful and immersive retail experience.”

LORE Limited’s Client Engagement Director shed some insight into the creative journey, “After months of planning and collaborating with both the Paris design team and local Hong Kong team, it was truly magical to see it all come to life in this delightful setting. The intricate elegance and attention to detail reflects Perrier-Jouët’s commitment that all things beautiful should always be shared.”

Paying homage to Perrier-Jouët’s deep-seated connection to the arts and its passion for nature, the Garden of Wonder has blossomed in Pacific Place and taken root at The Conrad Poolside with exquisite champagne experiences to delight the senses.

Mr. Frantz Hotton, Managing Director of Pernod Ricard Hong Kong and Macau from Perrier-Jouët Hong Kong shared the brand team’s reaction to the launch, “We’re delighted to see so many of Hong Kong’s creative influencers, influential media and valued customers enjoying the Garden of Wonder and the new Blanc des Blancs permanent Cuvée. It’s inspiring to see people exploring and snaping ‘instaggramable moments’ and creating their own pieces of art to share on social media. Our aim was to create a place of beauty and discovery to excite art and wine lovers in the heart of one of HK’s most prestigeous shopping venues. We look forward to welcoming even more guests to join us for a glass of Blanc des Blancs champagne to toast ‘Art Month’ in Hong Kong.”