Following its incredible debut in Hong Kong last year, Perrier-Jouët lavishes the city with the return of the Garden of Wonder Pop-up at Pacific Place from 19th March to 8th April 2018.
In its newiteration,the exquisite Garden of Wonder celebrates the city’s passion for the arts, innovation and gastronomy in a luxurious all-encompassing immersive experience.
Crafting nature into art since 1811, the House of Perrier-Jouët draws upon the exuberant power of nature to delight and inspire, re-wilding the Garden of Wonder to re-enchant Hong Kong with an #ArtoftheWildtheme.
Open daily, 11am –8pm from 19thMarch to 8th April, the Garden of Wonder welcomes guests to an exclusive champagne experience set against the backdrop of the captivating cutting-edge art installation, “Becoming” by German-American duo Luftwerk.
In addition to taking in the beauty and artistry of the pop-up, visitors will also enjoy the unique opportunity to personalise a Perrier-Jouët Grand Brut bottleas well as activities including DIY Floral Painting workshops and “Surprise Happy Hours”.
Held twice a weekand announced on the Garden of Wonder minisite (www.gardenofwonder.hk), “Surprise Happy Hours” invite the first 50 Garden of Wonder patrons toenjoy a complimentary glass of a select Perrier-Jouëtchampagne.
For gastronomes, the Garden of Wonder celebration extends across Perrier-Jouët’s partnering hotels including Conrad Hong Kong,Hotel Iconand Cordis Hotel,where guests can savour meticulously crafted gourmet Popsticks and champagne pairings for a sublime culinary experience.
As a special part of this celebration, Perrier-Jouët Cellar Master Hervé Deschamps will travel from France to bring Hong Kongers a once-in-a-lifetime opportunity.
For true lovers of champagne, Perrier-Jouët offers Hong Kongers the ultimate champagne gift –private “By & For” consultations with Hervé Deschamps for clients who wish to create their own bespoke champagne, composed for you by the Perrier-Jouët Cellar Master himself.
The once-in-a-lifetime “By & For” experience enriches the customer experience. By & For is the experience of a lifetime that leads to an extraordinary creation –a champagne that expresses both theuniqueness of the person who commissioned it as well as the exceptional savoir-faire of Maison Perrier-Jouët and Cellar Master Hervé Deschamps.
Two months after commissioning the champagne, By & For guests are invited to the historic home of Perrier-Jouët in Epernay, France where they will experience their personal cuvée in the House’s private cellars.
True to Maison Perrier-Jouët’s meticulous attention to detail, the presentation of the By & For cuvée can be extensively customised –from the colourof the foil and logo to engraving text around the neck of the iconic Belle Epoque bottle.
The By & For experience marks the beginning of an enduring relationship: as members of an exclusive circle, By & For clients and their descendants can, at any time, order bottles of their bespoke cuvée, whose secret recipe is preciously guarded by Maison Perrier-Jouët.
At the opening party, Retail in Asia engaged in a conversation with Luftwerk and asked about the art installatiokns realized to celebrate the heritage of the Maison Perrier-Jouët.
RiA : What is your inspiration for Becoming? What does it represent?
Luftwerk: Becoming is our first collaboration with Perrier-Jouët and we have been immediately inspired by the Maison’s Art Nouveau heritage, epitomized by Emile Gallé’s iconic anemone motif.
It’s a symbol of Perrier-Jouët links with nature. Becoming is an immersive space, in which a rhythmic ebb and flow of colored light reveals the hidden layers of Emile Gallé’s design. For Becoming, we have drawn on the iconic anemone motif from the Maison’s Cuvée Perrier-Jouët Belle Epoque bottle and the architecture of Perrier-Jouët’s enigmatic cellars to create a colorful experience evoking the cycles of nature.
RiA : Understand you travelled to Perrier-Jouët’s cellars in Champagne to see the space and understand the House’s heritage. Can you share your experience and how you recreated this experience?
We have a close relationship with Perrier-Jouët. We visited the Perrier-Jouët House in Epernay to discover their cellars, met the cellar master of the House, Hervé Deschamps, and we went to the vineyards, all of this to better understand the value of Art and Nature in the House and to interpret as best as possible Perrier-Jouët heritage. Perrier-Jouët’s team also went to Chicago to visit our studio which fostered a wonderful relationship.