Luxury British perfumery brand Penhaligon’s relaunches two of its most prestigious stores in Asia.
SEE ALSO : Fragrances are not Instagrammable
After extensive renovations, Penhaligon’s at the IFC Mall in Hong Kong, and Penhaligon’s at Marina Bay Sands in Singapore, have once again flung open their doors to the public – unveiling a new design concept and enriched amenities which are sure to intrigue and delight.
Established in 1870, Penhaligon’s is an iconic British perfume house still adored today for its illustrious scents; born of the finest quality ingredients and whimsically imaginative formulations.
The distinguished legacy of Penhaligon’s has earned the brand a loyal following around the world, including in Asia where the brand has maintained a presence at the IFC Mall in Hong Kong for five years and The Shoppes at Marina Bay Sands in Singapore for seven years.
Penhaligon’s quintessentially British history and heritage are reflected in the stores’ refreshed design. The eye-catching exterior detailing draws inspiration from the classical façade of the Penhaligon’s shop at Burlington Arcade, London – architecture dating back to the 1820s. Inside, heritage fluted plaster wall details echo the Penhaligon’s London Flagship store, located on Regent Street.
Exclusive amongst perfumers, the newly designed Penhaligon’s stores will feature an updated fragrance profiling table inspired by the London Olympic Cauldron, and providing an interactive digital screen for immersive fragrance match-making. Like nothing else of its kind, the digital profiling gives customers a captivating opportunity to define their perfect fragrance, with assistance from Penhaligon’s masterful fragrance consultants.
Retail in Asia has visited the store in IFC to experiment the new customer journey designed to take the customer through a sensorial experience. The digital touchpoints in the store facilitate the encounter between customer and brand, narrowing down the selection of fragrances based on personality tests.
SEE ALSO : Lancôme launches new multi-sensory campaign at Changi Airport
The immersive experience in the new store design takes customers to Britain and tells the story of each fragrance by explaining the relationship with the brand’s country of origin. Each scent is created to remind places, and recall memories. They are designed to appeal to all, but in a different way for each individual. Isn’t it customisation?