In Shops

Paco Rabanne and Dufry partner for pop-up at Melbourne Airport

Paco Rabanne and Dufry partner for pop-up at Melbourne Airport

Puig has partnered with Dufry to launch Paco Rabanne’s first travel retail-exclusive animation at Melbourne Airport Terminal 2.

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The spectacular spaceship-themed pop-up showcases the breadth of Paco Rabanne’s fragrance portfolio and will run until the end of March.

According to the company, the Paco Spaceship activation was created with a focus on the customer experience. It said that “the multi-line animation offers travellers a memorable shopping experience based on attraction, entertainment, discovery and gifting elements.”

The campaign offers a 360-degree immersive experience which begins at the entrance of the Dufry store in Terminal 2. Once they enter the store, travellers are greeted with dynamic digital advertising across Dufry’s New Generation Store screens, which run across the top of the entire retail space.

The Paco Spaceship outpost features a number of personalisation and gifting services, inspired by the pop-up’s intergalactic travel theme. This includes luggage stickers, travel sprays and t-shirts.

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Melbourne Airport handled 18 million passengers last year. It is the second-biggest airport in the Oceania region in terms of fragrance sales, said Puig, making it a strong location for Paco Rabanne’s first channel-exclusive pop-up.

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