OWNDAYS opens its 12th store in Hong Kong, as part of the expansion plan developed with its JV partner Bluebell Group since 2018.
The new store opens in coincidence with the mark of its second anniversary of OWNDAYS in Hong Kong. Aligning with the brand’s fashionable style and innovative concept, the spacious new store at Olympian City features an open design allowing guests to choose frames freely and at the same time enjoying the videos shown on the LED Wall that are placed in the store.
In celebrating the grand opening of this new store, some special promotions are available in the new location: customers can have a thermal bag upon spending over $480 (gifts are limited and available only while stocks last and can have a free upgrade to Bluecut Blu-ray lenses for the first 2 weeks of purchase (24th July – 7th August).
In addition to the opening of a new store, in occasion of its second anniversary in Hong Kong, OWNDAYS is launching the Memory Metal collection and a second round of collaboration with Gundam for frames.
The Memory Metal Nitinol is a shape memory alloy consisting of nickel and titanium. To provide customers with great elasticity and durability. It is able to retain its shape despite being bent by force while acting as a protective layer for people with metal allergies.
The second round of collaboration for the 40th anniversary of the launch of the Gundam series is CHAR AZNABLE Snap frame. This collection will be launched the same day of the opening of OWNDAYS’ 12th store in HK on 24th July. As one of the most iconic characters in Gundam, CHAR’s black-red frame is equipped with clip-on sunglasses from SNAP series. Designed with built-in magnets, it allows users to attach the clip-on to the base frame easily in just one second.
The major difference between this collaboration than the previous one launched in January 2020 is that this frame can be folded. This design also offers a better fit while preventing the frame from slipping even when It has being worn over a long period of time. Char Aznable’s name and his emblem are engraved on the inner side of the frame.
The CHAR AZNABLE’s collection will be available at the following stores: East Point City, Tuen Mun Town Plaza, MOKO Mall, YOHO Mall, K11, Tsuen Wan Plaza , Metro Plaza, Lee Tung Avenue, Hysan Place, Uptown Plaza, Temple Mall, and the new store at Olympian City.
In 2018, OWNDAYS entered a joint-venture with Bluebell Group to expand into Hong Kong. Since August 2018, OWNDAYS has opened 10 stores from the New Territories to Tsim Sha Tsui serving the Kowloon side and 2 on Hong Kong Island.
SEE ALSO : OWNDAYS’ second store on HK Island
Since January 2019, LVMH-back private equity fund L Catterton Asia has partnered with Mitsui & Co to take an unspecified stake in fast-growing Japanese eyewear retailer OWNDAYS.