Retail in Asia

In Shops

New Saint Laurent store in Paris


A new Saint Laurent boutique opened at the well-known address of 213 rue Saint Honoré in Paris, which formerly housed the legendary Colette concept store. The new location blends fashion, lifestyle and cultural expression.

SEE ALSO : L’Oréal Paris chooses Thailand for its biggest flagship store worldwide

On December 20, 2017, fashion enthusiasts from around the world bid farewell to the famous Colette store located at 213 rue Saint-Honoré in Paris. The address has become mythical over the years and will now be home to a new Saint Laurent boutique. The Parisian fashion house will be tasked with carrying on the shop’s diverse spirit.

Dubbed “Rive Droite”, this new fashion destination echoes the Saint Laurent “Rive Gauche” collection, which played a major role in democratizing fashion and luxury in the 1960s. Imaged by the artistic director of Saint Laurent, Anthony Vaccarello, this boutique is a melting pot of shopping, lifestyle, and the arts.

The store’s selection includes exclusive and limited-edition pieces, as well as a selection of books. The hotspot also plays host to exhibitions and events, continuing the cultural hub initiated by Colette.

SEE ALSO : Kering records close to 30% comp sales growth in 2018, Gucci and Saint Laurent soar

A series of premiere screenings of Gaspar Noé’s film “Lux Æterna”, which premiered recently at the Cannes Film Festival, are played. Additionally, there is an artistic project dubbed “Self” by Saint Laurent debuted, orchestrated by Anthony Vaccarello.

(Source: Vogue)