Retail in Asia

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MUJIcom opens at JD headquarters

Muji.com

In June 2020, Japanese brand MUJI opened a new store, MUJIcom, at JD headquarters in Beijing, providing employees a casual and convenient lifestyle.

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This MUJIcom store not only provides selected products such as daily necessities and food, but also offers lunch boxes, simple meals and a comfortable environment to meet the needs of office workers. The store has implemented IC tags on all products in an effort to be more environmental-friendly.

MUJI BOOKS is also integrated into the store, and provides nearly 4,000 volumes of books on the themes of clothing, food, housing, travel, leisure and nurturing.

MUJI-BOOKS-
Source: JD.com

In the store, employees can enjoy meals, afternoon tea, as well as business meetings in a casual and relaxing environment. Several self-checkout counters and automatic ticket vending machines help reduce waiting time. The store accepts payment by JD employee ID, a perk for employees.

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JD continues to offer a more joyful working environment for employees. Several popular stores have opened in its headquarters this year, including KFC and popular milk tea brand HEYTEA.