Retail in Asia


Moschino unveils new design store in Landmark, Hong Kong

moschino in text 3

It is an incredible moment for Moschino, that has been gaining popularity among Millennials and GEN Z thanks to the ironic touch brought by Jeremy Scott.

SEE ALSO : Moschino launches limited edition for HK only

To catch momentum with the success of capsule collections, Moschino unveils a new retail concept, which focuses on the creation of a design that facilitates the rotation of different collections throughout the year and provides a cosy atmosphere to VIP customers.

Moschino cover 1
Source : Moschino

After launching in Paris, the new design has just been unveiled in Moschino store in Landmark in Hong Kong.

The design, thought to be a blank canvas ready to host diverse concepts at the same time, will be experimented in Europe to appeal to the new generation of customers.

The store is Instagram-friendly with LED logos, fluo installations, and brighter atmosphere to engage with visitors.

Moschino in-text
Source : Moschino

SEE ALSO : The creativity of Moschino at the high tea at Ritz-Carlton, HK

If it is true that in the digital era, the instant generation is no longer attracted by what is the promise of timeliness, limited editions aimed to satisfy a short-term desire of being among the happy few to win, it might be the key to steal the heart of GEN Z.