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LUXARITY : sustainable luxury is everybody’s business

LUXARITY sustainability is everybody's business
Source : LUXARITY

On 17 November 2017, LUXARITY presented ‘MADE IN LOVE’, a two-week sustainability focused fashion pop-up that will take over 15 St. Francis Yard in Wan Chai, till Saturday, 2 December 2017.

‘MADE IN LOVE’ presents an unmissable shopping experience for mindful consumers. The curated collection of pre-loved luxury fashion items donated by the community are sold for a fraction of the original price, giving exceptional access to luxury brand items.

SEE ALSO : Gucci to go fur-free from next year

Additionally, stunning designer capsule collections of 100 limited edition items crafted using up-cycled textiles will be exclusively produced for ‘MADE IN LOVE’. The collections have been created by four young Hong Kong designers who are leading forces in the movement to shape a much-needed new vision for fashion; Loom Loop, Cynthia & Xiao, Ffixxed Studios and Yeung Chin.

Designers behind MADE IN LOVE Capsule Collections with Founder Cristina Ventura and Brand Ambassador Angie Ng
Source : LUXARITY

“Bringing together industry experts and leaders as well as visionaries, LUXARITY aims to change the fashion industry from within, co-creating a future for fashion that is sustainable and transparent, collaborating with strategic partners, and building a creative community focusing on innovation & sustainability” explained Cristina Ventura, Founder of LUXARITY.

Major players in Hong Kong’s community are lending their influential support to the cause, including Lane Crawford, Swire Properties, SCAD, HK Design Centre, Design Trust, Awethentic Studios, ARTsy, Indicube, Sinclair and local designers – with the desire to amplify the call for conscious production and innovation that LUXARITY advocates.

Alongside these partners LUXARITY has organised a series of events to discover the benefits of sustainable living.

All proceeds from LUXARITY go towards supporting creatives and designers with educational grants focusing on sustainability, innovation and conscious production.

MADE IN LOVE will support alumni from PARSONS School of Design & SCAD graduates who have shown a commitment to using cutting edge fashion technologies for sustainable product development.

“We believe that innovation and sustainability are core to the future of the creative industry. LUXARITY is passionate about promoting conscious lifestyle and sharing with our local community how changes in the way we consume can have a meaningful impact globally”, says Cristina.

Retail in Asia joined the opening of LUXARITY and met Cristina to know more about LUXARITY project and the way each of us can contribute to it.

MADE IN LOVE Pop Up store by LUXARITY (1)
Source : LUXARITY

Luxury is the result of Cristina’s shift from luxury industry to tech. After 20 years in LVMH, Gucci, Prada, in 2012 she moved to Apple. A way to start the new chapter of her life was to declutter her closet from clothes, accessories, shoes, which she wouldn’t need anymore would not anymore. She set up a pop-up store and gave all the benefits to education.

After that, Cristina started spending her free time connecting with celebrities and influencers to ask them to donate clothes and accessories that there were no longer needed.

LUXARITY sustainable luxury is everybody's business

Later on, Lane Crawford-Joyce came on board launching the initiative to its customers and rewarding them with points in exchange of pre-loved goods.

Today, LUXARITY has become a concept, which stands for sustainable luxury. Sustainability, which does not stand for environment only, but also for value brought to the community.

Cristina explained us that sustainability comes as a default feature of luxury, being luxury goods crafted to be cherished forever.

This vision is definitely shared by LUXARITY consumers, who have been identified as young fashionistas aware of the fact that luxury is a long-term investment, and they can explore pre-loved luxury goods as a way to carry them from generation to generation.

Young customers visiting LUXARITY look for the one item that could not afford, the one they missed, the one they have been dreaming and now affordable to them as well.

SEE ALSO : Fur-free fashion : towards a sustainable luxury

On top of that, LUXARITY targets conscious consumers willing to invest in a good cause, and not only the product itself.

When we asked Cristina what’s next, we could have been talking for hours. Cristina said this new forma for LUXARITY puts knowledge at the centre and plans to bring together industry experts and lovers for a series of salon gatherings about fashion, luxury, design, well-being, to cover luxury all around.

After the two-week pop-up, the salon will remain a platform to exchange knowledge and promote sustainability once a month.

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