In Shops

Lancôme marks Year of the Pig with Bangkok’s pop-up

Lancôme invites travelers to wish big for the New Year with a fantasy wonderland pop‑up featuring the brand’s first ever interactive LED projection.

SEE ALSO : Lancôme uses Alibaba Cloud Technology for Chinese New Year promotion

Following the roaring success of last year’s festivities, Lancôme’s Chinese New Year pop-up returns to King Power Rangnam to usher in the Year of the Pig. In keeping with the brand’s commitment to empower women to express their best selves, Lancôme unveiled a “Wish Big” Chinese New Year pop-up on 4 February at Bangkok King Power Rangnam which will be open until 10 March.

LANCOME-CHATEAU
Source : Lancome

For the first time ever, the pop-up features for the first time ever a state-of-the-art LED installation that goes which to the atrium ceiling, surrounded by floating lanterns that symbolize wishes rising into the sky. Guests can enjoy real-time interaction with the retail design as they walk around the 10‑meter long LED installation. The wonderland-inspired design is fully integrated with the entire retail space, allowing Lancôme to completely take over of the Rangnam atrium.

Every single visible touchpoint and the 6‑meter high chateau structure is branded with Lancôme’s signature shade of Parisian rouge, wishing visitors a good start to the New Year and adding to the festive CNY atmosphere.

A magical experience awaits travelers at the Lancôme Château in King Power Rangnam
The immersive experience in Lancôme’s wonderland continues inside the pop-up with a custom ‘boomerang photobooth’ that allows visitors to interact with the Lancôme products virtually, offering a unique brand experience. All photos and videos can be downloaded so travelers can share their happy memories on social media. On the other side of the pop‑up, a large LED installation displays a Parisian cityscape that whisks travelers away to France. The breathtaking panorama doubles as an interactive game, giving customers the chance to “catch” floating Lancôme products on‑screen and exchange them for prizes in‑store.

“King Power aims to elevate the experience of duty‑free shopping through the careful curation of our retail offerings. Particularly during this holiday season when more people will be travelling, we want to make our customers feel right at home here with us. We are excited for our visitors to experience the festive programs and activities we have lined up to celebrate Chinese New Year together,” says Ms Susan Whelan, Senior Executive Vice President of the King Power Group.

“This year’s pop‑up is specially designed to deliver an unforgettable brand experience to our visitors. We are committed to bringing greater happiness to each and every one of our customers, and we hope that their experience with Lancôme here will create more happy moments and happy memories for a wonderful start to the year ahead,” Ms Tao Zhang, General Manager of Lancôme Travel Retail Asia Pacific.

SEE ALSO : Lancôme launches new multi-sensory campaign at Changi Airport

In special commemoration of the Year of the Pig, Lancôme Travel Retail Asia Pacific has released a limited edition design for the brand’s bestselling L’Absolu Rouge in shade #178, as well as for the Advanced Génifique Serum. The pop-up also offers travelers a range of exclusive gift-with-purchase, all styled to reflect the flying pig that Lancôme has chosen as its symbol for the New Year. An engraving service is available with specific purchases at the store, as a special treat for all travelers and their loved ones.

Follow Retail in Asia on Facebook, Twitter and LinkedIn.

Get our top stories delivered to your inbox:

 

Stay ahead
Subscribe for free!
Register now
Stay ahead