Following the VIP events in Beijing and Seoul, the LANCÔME rose garden bloomed anew in Sanya, Hainan with the launch of the LANCÔME ABSOLUE Gold Power pop-up store, which also marked the first LANCÔME – CDFG collaboration with ABSOLUE, LANCÔME’s premium franchise.
The pop-up event extended Sanya travellers the extraordinary and luxurious experience celebrating the LANCÔME ABSOLUE Soft Cream, the brand’s hallmark of premium skincare excellence.
From 2nd to 29th November 2019, visitors were surprised by LANCÔME ABSOLUE along their journey in Sanya International Duty Free Shopping Complex.
Entering the mall, a 3D digital screen invites the travellers. A gigantic ABSOLUE Gold Rose Structure decked out with digital panels welcomed consumers at the pop up entrance. Travellers could discover the soft cream texture story and expect an assortment of LANCÔME skincare products and travel exclusive offerings, with brand experts to personalise a skincare consultation for every guest.
Prominent celebrities were invited for special appearances to the pop-up, including LANCÔME brand ambassador, renowned actress Yu Fei Hong, and three LANCÔME friends including notable Asia’s star singer Jane Zhang Liang Ying, budding idol Qin Fen, and upcoming singer and musical actor Lu Yu Peng alongside with 10 Chinese KOLs.
LANCÔME celebrated this collaboration in Hainan with a gala dinner for CDFG VIPs. It was an evening put together by LANCÔME.
Emmanuel Goulin, Managing Director of L’Oréal Travel Retail Asia Pacific, said, “Traveling consumers nowadays are looking for iconic products, desirable brands and memorable experiences. This is precisely what we try to achieve with this first ever LANCÔME ABSOLUE pop-up in Haitang Bay created in partnership with China Duty Free Group. As such, I am confident that the ABSOLUE Range will continue to write the future of Lancôme skincare, and become the perfect new cream to win in the highly competitive and strategic premium skincare market.”
“We are so excited to work again with LANCÔME to pioneer the first ABSOLUE pop-up at Haitang Bay. This partnership is particularly interesting in a very strategic category, premium skincare, for the brand. LANCÔME has continually shown strong professionalism and expertise in eventing, and Haitang Bay is another example of how they have raised the bar in events for the industry.” added Terry Chua,VP of Central Merchandising Division, CDFG.