LACOSTE announces the reopening of a duty-free store in Manila, Philippines, operated in partnership with Duty Free Philippines.
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This store is located in FIESTA MALL Down-Town Duty Free and aims to offer a premium shopping experience to both local and international travelers with 199sqm.
“We are thrilled to reopen this store in FIESTA MALL Down-Town Duty Free. This reopening of the first new concept store in Philippines is leading the brand development and will allow us to further enhance our presence in Asia.” says Jean-Louis Delamarre – EVP Markets & Distribution.
Travel Retail, often referred to as the “6th continent,” offers a unique opportunity to connect with consumers and highlight the brand all over the world.
LACOSTE is today one of the strongest players in the Travel Retail industry with more than 170 boutiques worldwide.
LACOSTE reinforce the consumer experience, enhancing channel specific product offering and visual merchandising.
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Looking to the future, LACOSTE continues to leverage the Travel Retail Channel strengthening or expanding in new geographical areas, developing new channels (on-line duty free and cruises) and new ways of connecting with consumers before, during, and after their trips.