LACOSTE announces the opening of a new 60sqm duty-free store in Kuala Lumpur.
This new store is located in Kuala Lumpur International Airport, Departure Ground Level (Airside) KLIA2, Sector 6, 64000 Sepang, Selangor.
“We are thrilled to open this store in Kuala Lumpur. This is the second store of the Malaysia portfolio being opened this year with Valiram, a world class operator. Thanks to Valiram for their great partnership” says Marco Dippe – CEO Asia Pacific & Global Travel Retail.
Travel Retail, often referred to as the “6th continent”, offers a unique opportunity to connect with consumers and highlight the brand all over the world. LACOSTE is today one of the strongest players in the Travel Retail industry with more than 170 boutiques worldwide. LACOSTE reinforce the consumer experience, enhancing channel specific product offering and visual merchandising.
Looking to the future, LACOSTE continues to leverage the Travel Retail Channel strengthening or expanding in new geographical areas, developing new channels (on-line duty free and cruises) and new ways of connecting with consumers before, during and after their trips.