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Kendrick Lamar’s ‘DAMN.’ pop-up travels to Asia

Kendrick Lamar's 'DAMN.' pop-up travels to Asia

After hitting 17 cities across North America, Kendrick Lamar‘s DAMN. pop-up tour heads to Asia. First stop: Tokyo, Japan, at monkey time‘s flagship store in Harajuku.

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Monkey time’s clean neutral interior was filled with vibrantly-hued DAMN. merch pieces such as lime green and yellow T-shirts, burgundy hoodies, and a range of streetwear staples in essential black, white and grey colorways.

Kendrick Lamar's 'DAMN.' pop-up travels to Asia
Source : Hypebeast

The product designer Jide Osifeso joined the opening of the pop-up  and shared bit more about the DAMN. collection.

The DAMN. Tokyo pop-up took place at monkey time’s Harajuku location from 18 TO 19 November 2017, and it will travel to monkey time’s Osaka store on 26 November  2017.

The product designer explained how this pop-up is aimed to bring the damn stuff to the fans who were not able to see the shows, especially people in Asia with the first one being in Tokyo. The pop-up will travel to Korea next and China afterwards.

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The graphics are all inspired by the music. The album has so many layers and textures.

It is easy to draw inspiration from Kendrick and there is so much depth to everything he does.  What the merch was going to look like and how it would be represented is the result of a close collaboration. It is an easy process when you have the kind of music that Kendrick makes.

Jide Osifeso’s favourite piece is the “Pray For Me” t-shirt, more specifically,  the “Nobody Pray For Me” verbiage throughout the album and how it was done.

“At the live show”, Jide explains, “it really translates because there’s this echo of different people saying “Nobody Pray For Me” between two songs in the set. That’s just really gripping and amazing”.


(Source: Hypebeast )