Retail in Asia

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Japan’s NITORI opens flagship store on


NITORI, Japan’s largest home furnishing chain, has officially launched its flagship store on, offering nearly 1,500 furniture products. This is the first NITORI online store in Chinese mainland to work directly with the brand.

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The products first offered on this online store are selected according to Chinese consumer tastes and preferences from more than 30 different product series, covering mattresses, wardrobes, sofas, coffee tables, TV cabinets and others. NITORI also plans to launch home furnishing products this coming summer, with the number of products offered on the JD flagship store expected to reach 10,000 by then, providing a convenient one-stop shopping experience for customers. The prices offered on JD are the same as those sold in Japan, which acts as a competitive price guarantee for consumers.

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NITORI will also work with JD Logistics to provide fast and high-quality delivery services to customers around China.