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IZIPIZI’s 10th anniversary pop-up at kapok, PMQ


French lifestyle eyewear brand IZIPI celebrates its 10th anniversary with the launch of #D Tortoise collection and a pop-up in Hong Kong.

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Put a smile on your face! is the motto of the brand and the new collection aims at cheering up your Summer bringing back the iconic tortoise pattern with a yellow twist, #D Tortoise.

The 10th anniversary sees IZIPIZI succeeding in international expansion with important partnerships worldwide. Bluebell Group, looking after expansion in the Hong Kong market, has chosen kapok as one of the key multi-brand concepts in HK to play a role in building the brand’s awareness in town.

SEE ALSO : Chloé partners with Kering Eyewear for Chloé Eyewear 

For the 10th anniversary, kapok opens an IZIPIZI’s pop-up and presents #D Tortoise to Hong Kong at PMQ, the artsy location in town to celebrate the iconic design of the brand.

More surprises to be revealed soon. 10th anniversary is an important one!

*Bluebell is the owner of Retail in Asia