Last week, Moët Hennessy Global Travel Retail unveiled its first flagship store, House of Hennessy, in Hong Kong International Airport.
The Cognac House marked the inauguration of its new flagship store with a celebration gathering representatives from Airport Authorities Hong Kong, CDF-Lagardère and Moët Hennessy along with VIP guests.
Designed by Malherbe, a French design company well-known for its creativity, the boutique takes inspiration from Château de Bagnolet, a historic French castle acquired by Auguste and Irene Hennessy in 1841.
Located in the recently-opened Duty Zero by CDF shop, travelers can enjoy an exclusive selection of products and immersive cognac experiences.
Digital is a key element of the boutique, with large LED displays and iPads adding a new dimension to storytelling.
To further elevate the experience, an immersive VIP room has been created for travelers to go behind the scenes and get an initiation of Hennessy Paradis Impérial. With the help of interactive technologies, they are invited to enter the Château de Bagnolet to discover three chapters: ‘Hennessy Saga’, ‘Hennessy Savoir-Faire’ and ‘Hennessy Paradis Impérial’.
The product offer will be updated every two months, providing frequent travelers with something new. Since the soft launch approximately a year ago, the product mix has been adapted and tweaked to ensure travelers remain engaged, said Laurent Boidevezi, Moët Hennessy Global Travel Retail President.
As part of Hennessy’s ambition to reach the new generation, the Maison called on iconic street artist John Andrew Perello, known as JonOne, to create an exclusive artwork for the new boutique.
JonOne presented his installation at the opening, showing his interpretation of the art of blending. “Blending eaux-de-vie is like blending colours,” he said.