Retail in Asia

In Shops

H&M opens on


Fast fashion giant H&M becomes available on, Shinsegae Group’s online shopping platform, on 29th June.

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During the launch period of H&M’s shop on customers can enjoy fashion items for ladies, mens, teens, childrens and H&M HOME. In celebration of H&M’s launch on, fashion fans will be treated with special opening offers.

“We are very happy to extend our collaboration with Shinsegae Group by launching H&M and H&M HOME on Starting today, the launch on allow H&M to be even more accessible for customers in South Korea by complementing our existing physical stores and digital store,” Niklas Nummela, Country Manager of H&M South Korea.

“In order to offer a wide range of products to our customers, we collaborated with H&M to open H&M official store at exclusively. We will do our best to provide a customized platform that suits the brand image of international fashion companies,” said Nohyun Myung, Trend product manager of SSG.COM.

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H&M opened its first store in South Korea 2010 and launched shop online at in 2016. With’s unique and strong position in South Korea, the H&M shop on the platform is an important complement to the 34 physical stores and shop online, creating a seamless omni-channel experience for our customers in South Korea.