Hermès announced the reopening of its Taikoo Hui Guangzhou store at a new location within the mall on 11th April, 2020.
This reopening affirms the house’s commitment to Southern China and marks a new chapter for the Parisian house in Guangzhou, where it has been present since 2004. The Hermès store located in Taikoo Hui Guangzhou first opened in 2011 and has now moved to a new location by the mall’s atrium, inviting visitors to discover the diversity of the Parisian house’s creations within a larger floorspace of 511 m2.
The new store has added an extensive exterior façade which features a wall with a modern yet minimalist aesthetic, cleverly combining the local tradition of brick making and enamel craftsmanship. The enamel-covered bricks are arranged horizontally and create volume in a unique progressive three segment pattern. At ground level, on the inside of the large glass window, a carefully arranged wooden screen offers a semi transparent view into the inside of the store.
Designed by the Parisian architecture agency RDAI, the now two-storey interior space can be entered by one of the two main entrances located on both floors of the store. Upon entering on the ground level, visitors are greeted by a steel Hermès ex-libris cast on the beige and coffee-coloured mosaic floor which is inspired by the Parisian Faubourg Saint-Honoré flagship store.
The whole interior has been designed to be open plan, with Hermès’ collections displayed in a continuous and organically flowing space. An interplay of materials, colours and textures was designed to provide a smooth transition from one universe to another.