Retail in Asia

In Shops

Guardian launches flagship store at Takashimaya Shopping Center in Singapore

Guardian Store Front

Guardian, Singapore’s health and beauty retailer, brings to its customer its widest selection of global health and beauty trends at its flagship store at Takashimaya S.C.

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There are over 8,000 beauty and wellness brands and products, including Singapore’s widest selections of K-beauty brands at the newly refurbished store spanning over 6,000 square feet.

Following up on the heels of its 48th anniversary this year, the reopening underscores Guardian’s commitment to delivering value, quality, and variety to meet the daily needs of Singapore consumers.

Guardian is committed to inspire customers to be beautiful the healthy way, with a focus on global health and wellness trends. The refreshed flagship store will see a refreshed Fitness Studio which features sports nutrition items, and a selection of superfoods that are part of emerging trends like ginseng products and dietary supplements from brands like Shinya Koso and global number one Ginseng brand Cheong Kwan Jang.

With the widest range of K-beauty brands in Singapore, Guardian continues to be ultimate K-beauty shopping destination with newly launched exclusive K-beauty brands including stimmung, Medicube, Aprilskin, LilyByRed, T-Some and Makeheal. Guardian is also the first and exclusive retailer to bring Korea’s number one health and beauty retailer Olive Young in South East Asia to meet shoppers’ rapidly increasing demand for Korean health and beauty innovations.

Guardian also recognises the financial impact of Covid-19 and has thoughtfully expanded their range of daily essentials with the ‘Everyday Best Value’ initiative.

Customers can enjoy greater savings at the best value every day across even more products that they often buy under Guardian’s Own Brand category, including Botaneco Garden, Derma365, Happy Masks and Meadows, and other trusted brands like Dove, Darlie and Listerine.

With over four decades in Singapore, Guardian has built a reputation as the trusted experts in community health, having the largest network of award-winning Pharmacists. Customers can approach Guardian’s in-house panel of health experts for consultation, advice as well as complimentary services like blood pressure monitoring. With a mission to help Singaporeans take a proactive approach towards health and well-being, Guardian is also the first health and beauty retailer to launch a structured patient care programme to join the nation’s fight against diabetes.

With customers’ well-being as its priority, the new flagship store features wider aisles for a safer shopping experience as well as a new click-and-collect service where shoppers can simply purchase products online and pick them up at their convenience. The store is also fitted with clear navigation panels and educational material for shoppers to find and learn about new offerings easily.

Soren Lauridsen, CEO, Southeast Asia, Guardian Health and Beauty said, “With over 47 years as a trusted health and beauty retailer, we remain steadfastly committed to being our customers’ number one Healthy Beauty companion, bringing in new and exclusive products and offerings at great price and value every day, and offering enhanced shopping experiences in our stores.”

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“Despite the challenging retail scene, this store revamp was necessary for us as we wanted to welcome our customers back to shop and continue to discover offerings that suit their needs. We are always evaluating and curating an affordable range of products and experiences that meet our customers’ needs and demands. This truly brings us back to the core of our mission: ‘Healthy Beauty’ – inspiring the healthy kind of beautiful,” added Soren.