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Gentle Monster opens flagship store in Shenyang, China

Gentle Monster

Gentle Monster, Korean sunglasses and optical glasses retailer, has unveiled a new flagship concept, themed “New Normal”, in Shenyang, China.

SEE ALSO : Brunello Cucinelli opens new store in Hong Kong

Gentle Monster’s Shenyang flagship store, “NEW NORMAL”, is inspired by the idea of “an advanced world where Artificial Intelligence becomes deeply rooted in everyday norms.”

“With the use of different surveillance devices and help from collected data, the AI shepherd is able to tend and protect the sheep closely,” said the company.

SEE ALSO : RIMOWA expands to eyewear

The new Gentle Monster store is located on the ground floor unit at The MixC, a luxury shopping mall.

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