Retail in Asia

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French brand Rivieras opens first pop-up store in Hong Kong


Rivieras, the French brand of loafers inspired by the yachting lifestyle of the South Coast opens their first pop-up store in Hong Kong in partnership with Bluebell Group and kapok, their long-term retail partner in this city.

The largest range of their effortlessly stylish, colourful, and water-resistant shoes will be available in kapok’s store on 3/f, k11 art mall – including the latest ss18 collection and an exclusive collaboration with french heritage brand saint james.

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To celebrate this exciting launch, both founders Dan Amzallag and Fabrizio
Corveddu will be flying in from France to meet press and fans.

The brand, founded in 2009 by Dan Amzallag and Fabrizio Corveddu, Rivieras is now
recognized as a classic, distinguished its simplicity and comfort.

Rivieras walks the line between quiet beach and busy city and remains faithful to its manifesto: sleepless night and blazing sun. the brand’s classic collection propose a range of three different variations, called 10°, 20° and 30°, from low to high ventilation
according to the season.

Source : Rivieras

Updating its classic line – the college, the Montecristi and the Sultan desPplages,
rivieras offers six new variants of the Tour du Monde – jeans series, embroidered
cactus and new colour variations to the mods’ black and white checks.

They have also developed a new fabric, mixing the lord’s cotton mesh and woven
style. to round up the collection, they introduce a waterproof recif and a palm
print, on point for this spring summer season.

Rivieras and Saint James cast off and set sail together for a chic and relaxed
regatta that will take them from the english channel to the atlantic, ending up in
the mediterranean’s sun-kissed bays.

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From le Mont Saint-Michel to Corsica, this capsule collection designed by Isabelle
Ballu invites on board breton tops and striped t-shirts featuring a sunset over the
atlantic or a diver in the calanques. Two styles of rivieras in navy and white
stripes echo this journey around the french coast.

This unique collaboration between Saint James and Rivieras reflects a shared
passion for quality and simplicity, and looks set to make waves for summer

*Bluebell Group is the owner of Retail in Asia